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Tag Archive: NCM Travel Solutions

Jacy Navarro

The Most Common NCM 20 Group Mistake

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Preparing for a 20 Group meeting requires a lot of details. From homework to data submissions, there are tons of little things members must do to get ready for a successful meeting! So many things, in fact, that some can slip through the cracks.

Don’t make this common 20 Group mistake

Just consider this scenario. You booked your flight, packed your bag and kissed your spouse and kids goodbye. After a quick (or maybe not so quick) flight, you land. A cab or limo ride later, you arrive at the hotel, and the extremely kind clerk behind the counter says those dreaded words, “I am sorry, Mr. Jackson, we don’t have a reservation for you, and the hotel is SOLD OUT!”

What!? No!? Say it isn’t so! You are now faced with bunking with another member (or sleeping in a closet)… for two nights. Not a fun way to end a long day of meetings!

Troubleshooting 20 Group travel

There often seems to be confusion about meeting hotel room reservations. So, let me explain: While the coordinators here at NCM make most of the meeting’s arrangements, we do not make individual hotel arrangements. Unless expressly stated otherwise, members are always to make their own hotel plans using the hotel reservation/meeting form that is sent out to the group by the coordinator around sixty (60) days before the start of the meeting.

And, I’ll tell you, this is the number one preparation task that is forgotten or assumed to have been taken care of by NCM! To make your 20 Group experience great, be sure to contact the hotel directly to reserve your hotel room. Or, if you’d like help making the arrangements, I encourage you to contact NCM Travel Solutions. Our amazing team of professional travel consultants can do the work to reserve your room, book that flight or secure a rental car… and much more. All you have to do is ask.

And, when you’re making travel arrangements—either through NCM Travel Solutions or on your own—just be sure to reserve your room before the hotel cutoff date listed on the NCM 20 Group reservation form. After the cutoff date, NCM cannot guarantee the group rate or that there will be a room available for you. So act fast, and avoid sleeping in a closet!

Permanent link to this article: http://blog.ncm20.com/2016/10/the-most-common-ncm-20-group-mistake/

Susy Campbell

Five Must-See Places in Kansas City

Each year our Institute hosts hundreds of students for training at our Kansas City office. The Travel Solutions team and I thought you’d like a list of things to do in the “City of Fountains” during your evenings. So, ignore some of that homework and hit the town with these five KC favorites!

1.  Country Club Plaza               

With its Seville-inspired beauty, the Country Club Plaza is Kansas City’s crown jewel. The shopping district offers spectacular fountains—and, for a city renowned for them, that’s saying a lot!—and a stunning light display during the holiday season.  But it offers more than just shopping: The Plaza (as we call it) has delicious restaurants, bars and coffee shops.

Just a few minutes away from the hotels we typically book for NCMi courses, and it is an excellent choice for an evening out. One warning, though, storefronts close by 7 p.m. most evenings, except for Thursday nights when shopping goes strong until 9 p.m.

2. Power & Light District

Just a few minutes North of NCM’s headquarters is the Power & Light District. While the Plaza focuses on upscale dining and shopping, P&L is about partying! Anchored by the Sprint Center, which hosts concerts year round, you can also enjoy exceptional nightclubs and fantastic sports bars. A favorite spot is the Alamo Drafthouse, which shows movies in an 18-years-or-older environment that bans cell phones and has in-seat food and beverage service.

3. Hollywood Casino at the Speedway

If playing slots are what you like, then the Hollywood Casino at the Speedway offers over 2,000 slots and several traditional table games. It overlooks the iconic Kansas Speedway, and if you plan your trip at the right, you can join 100,000 geared up NASCAR fans at the Sprint Cup Series. And be sure to come hungry. Hollywood Casino has five restaurants including Final Cut Steakhouse that serves steak and seafood.

You’ll need a car to get there from NCM. So, let us know if you want to go, and our team can make the arrangements.

4. Historic 18th and Vine Jazz District 

Little Richard, Fats Domino and others have sung about “Coming to Kansas City” since 1952. Why? Because during the Jazz Age, Kansas City was known as the “Paris of the Plains,” and its nightclubs and speakeasies left an indelible mark on American Jazz. (Just ask Charlie Parker!)

The Historic 18th and Vine Jazz District celebrates KC’s rich Jazz heritage. Explore this uniquely American music form at the American Jazz Museum. Discover the fascinating history African-Americans in baseball at the Negro Leagues Baseball Museum. And, aficionados only, stay up late—really late—for an early morning jam session at the Mutual Musicians Foundation where KC’s current jazz and blues artists play after their Friday and Saturday night sets. (Definitely worth extending your trip for. Trust us.)

5. Liberty Memorial

The only National World War I Museum and Memorial in our country, the Liberty Memorial was built in 1919 after a group raised $2.4 million (the equivalent of $34 million today) to honor the men and women who had served in “the war to end war.” In 1921, all the supreme Allied commanders dedicated the site, the last time the five gathered. Needless to write, if you’re a history buff you don’t want to miss this award-winning museum which houses one of the largest collection of WWI artifacts in the world!

The WWI museum is closed on Mondays, but is open 10 a.m. to 5 p.m., Tuesday through Sunday. So, if you want to visit this national treasure, I recommend you come in for class a little early or stay an extra day in KC. And, if you’re staying, don’t forget to visit our lovely Union Station and its interactive science center and planetarium!

Whether you’re coming to KC for training, need help getting to an NCM 20 Group meeting or want to take a well-deserved vacation, let NCM Travel Solutions do the planning for you! Get your free travel quote.

 

Permanent link to this article: http://blog.ncm20.com/2016/08/five-must-see-places-in-kansas-city/

Russell Grant

How to Motivate Your Customers: It’s a Gift

travel-incentivesAs I travel the country speaking to dealers, there are several questions that have come up consistently in the 20 years I have been in this business.

One of them is: “Why do I need to give something away to get people into my dealership, especially if they’re already my customers? I don’t want a bunch of gift seekers at my dealership.”

While there are a number of reasons why gifts are a strategic part of a successful marketing campaign, I want to share with you the three most important:

  1. Law of Reciprocation. We all know that if we do something for somebody they will feel obligated to do something in return. This doesn’t mean someone will buy a car out of obligation, but it does mean if you get that customer to your showroom they may take a test drive—or be more generous with the time they give you at the dealership.
  2. Motivation. Just because someone is interested in purchasing a vehicle doesn’t mean they’re coming to your dealership any time soon. By offering them a gift, it motivates your customer to take action now. This way, your marketing gives customers a reason to respond when you want them to, which is often much earlier than they would have without your offer.
  3. Proven Results. At J&L Marketing, we have been tracking marketing results for 22 years and the results are overwhelmingly stronger for campaigns that use a gift versus those that do not. Also, dealerships that highlight their gift in marketing materials receive a better response rate and experience the high quality traffic they’re looking for. The best approach is to make your offer first and then motivate the customer to take action with a gift.

Be Strategic With Your Offers

Premiums/Gifts should have a higher perceived value than their actual cost. However, be careful. They should not be a gimmick.

Trip incentives are a great way to motivate the customer with something they may not be willing to give themselves. This fits the description of high perceived value. Would you be willing to visit a dealership for a chance to win a trip to the Super Bowl? Most people would if they were also in the market for a vehicle. The best part is you can insure the cost of this once-in-a-lifetime trip so that your dealership only pays a fraction of the cost and can guarantee there will be a person who wins—if they show up at the dealership with the winning number.

Maximize Your Incentives

Utilize microsites and give your customers a gift if they RSVP for an appointment. Wouldn’t it be worth the $500 to gather valuable information from customers on the RSVP microsite; information you can use to help sell vehicles before your promotion even starts? Plus, that same information can be used for your future campaigns.

So don’t worry about gift seekers. If your campaign is done properly and creatively, a gift is a strong tool that will motivate customers and drive high quality traffic directly to your dealership.

Permanent link to this article: http://blog.ncm20.com/2013/07/how-to-motivate-your-customer/