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Tag Archive: Chelsea Magee

Chelsea Magee

How to increase your social presence

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Did you know that Social advertising outperforms all traditional media? It also exceeds nearly every digital ad format on both a Cost-Per-Click (CPC) and Cost-Per-Thousand Impressions (CPM) of the ad … when targeted, optimized and tracked! You’re probably thinking, “Great! So how do I get started?”

To get your actual consumers or prospective consumers to follow you, you need to give them a good reason. Below are some quick tips that you can utilize on any social platform.

  1. Accept the importance of social media. You need to realize that social media is here, and it’s not going anywhere. If you resist the change, you are sure to fall behind. So what’s the good news? A little bit of effort goes a long way!
  2.  Be visual! Pictures drive engagement, regardless of the platform! Content with relevant images gets 94% more views than content without related images. Utilize images that will immediately intrigue, delight and connect with your audience. (And no, I don’t mean just pictures of your inventory!)You might want to think about it this way: Images are bold, beautiful and simple to scan. Visuals are especially important in our quick-paced society. People love to see themselves online, and pictures draw them in, so consider posting photos of happy customers (with their permission). Do you have an animal mascot at the dealership? Involve them! Pets and animals seem to get a lot of “likes.” 
  3. Engagement is essential. Keep your customers engaged with games and giveaways.

        Think about your target audience. What do they want? What are their hobbies and                     lifestyles?  In Lexington, I might offer tickets to a University of Kentucky basketball game.           What would appeal to your clientele? 

        You also need to think about how much effort from your consumer are you asking; match         the giveaway with your ask. If you give too little, you won’t get a lot of motivation, and               you won’t gain followers or increase engagement. You might get a ton of followers when           you offer a grand giveaway, but you also run the risk of consumers not trusting you. Our           industry already has an issue with distrust, so don’t prove consumers’ worst fears right!

       A quick note about giveaways in social media: Most channels have pretty strict rules                  about contests and giveaways, so be sure to check terms and conditions. These rules                  change frequently, so review them before any contest, just to be safe.

Join Kain Automotive and NCMi for 2 courses, Mastering Digital Marketing and Internet/BDC Operations Management, for more actionable insights and strategies for digital marketing and internet sales.

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Permanent link to this article: http://blog.ncm20.com/2016/03/how-to-increase-your-social-presence/

Chelsea Magee

Intimidated by digital marketing? Don’t be!

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It doesn’t matter what amazing deal, video or article you have, unless someone sees it! That’s why digital marketing is so important. It drives traffic to your website, and that traffic to your website drives leads to your CRM. Sounds easy and not super complicated, right?

It all starts with search

Fortunately, Google wants it to be that way. Most traffic starts with search. After all, whenever someone has a question, what’s the first response?  I ALWAYS say, “Just Google it!”

Your customers use Google to look up certain vehicles, your dealership reputation and much more. In fact, the search engine giant receives more than 3.5 billion searches per day. A solid digital plan makes their searching easy and quick, like a drive thru window.

You don’t need a web developer

So often, I find that dealerships think digital marketing is a super complicated thing. Many are concerned that they need to have—or hire—someone with extensive technical knowledge, like a website developer. You’ll probably be surprised to read that the best online marketing strategies aren’t about understanding computers, but understanding people!

People are the secret to digital marketing

Expanding your online presence starts with learning what online shoppers expect so you can get consumers’ attention.

Think about what grabs your attention at drive thru windows. Is it the price? Probably not—it’s about the tantalizing photos and descriptions. Digital marketing is about offering the right content, images and offers in the right places. Once you understand how your customers interact with the web, you can identify the best mobile strategy, website design, and social media presence. Then you learn how to use performance metrics to gauge your results. This part is a little technical, but with many resources to guide you, you don’t need to worry!

You can do this

Really, the biggest takeaway I want you to get from this blog is that digital marketing isn’t all that different from skills you already have: understanding what customers need and knowing how to talk to them. It’s just that you’re doing it in a different way. When you focus on people, not the technology, you can see that the digital landscape is really all about relationship building … with a few extra bells and whistles!

Join Chelsea for Kain Automotive and NCMi course, How to Lead in the Digital Marketplace, for more actionable insights and strategies for digital marketing.

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Permanent link to this article: http://blog.ncm20.com/2016/01/intimidated-by-digital-marketing-dont-be/